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Joel cruz biography wikipedia!
Joel Cruz: Oozing with the scent of success
Fashion
Like most entrepreneurs, Cruz attributes his success to following his passions. He cites fashion is his first love.
Instead of pursuing medical school, the psychology major from the University of Sto. Tomas urged his mother, Milagros Santos-Cruz, to help him start up an atelier in their garage in Sampaloc. In , he started with four high-speed machines and ended up with over He became a subcontractor to Rustan’s, Landmark, Syvel’s and Anson’s for their private labels.
However, the Asian Crisis put a damper on the garments industry.
Joel cruz biography
While showing his clothes to a buyer at a department store, he saw racks of garments from China that were going to be re-labelled. Cruz realized that he couldn’t compete with China’s rock-bottom prices.
After folding up his business, Cruz went to California on an immigrant status, and worked in sales for The Filipino Channel.
He ended up hearing complaints from subscribers. Weary of the fend-for-yo